Tide gets your clothes clean. Achoo, Kleenex please! What is your career brand identity? You know about a particular product because it has been well promoted to the point its brand name has become synonymous with the product itself.
Ever heard of Styrofoam? You know, packing peanuts and that white molded packing material we have all encountered. But did you know Styrofoam is actually the brand name trademarked by The Dow Chemical Company, not that white fluffy material we are all familiar with. The real name is “closed-cell extruded polystyrene”. I agree, Styrofoam sounds better, but that’s the point. What does your resume say about you?
Strategic brand name placement of the product, make it familiar to you and you are generally aware of how the product works. The more familiar you are with the brand name, the more you tend to trust it.
The same holds true when writing a resume. Create a brand identify around your qualifications, skills, experience, and education that is memorable to a potential employer. In any job market, you are essentially selling yourself. What does your brand look like? Is it easily recognizable? Can potential employers look at your brand and tell what you are capable of? Improve your brand image.
When you Google yourself, do you get a feeling of professionalism or do you see pictures of yourself at last years New Year’s Eve party dancing on the table. Do you show up in any search results at all? Fix your online image. More often today, especially when you are being considered for a management or leadership role in a company, Employers tend to use internet searches of your name as part of their screening process. Therefore, before you start job hunting conduct your own internet name search, fix any issues and start creating your own professional brand identify.