Tip #2: Work on your Personal Brand.
If someone were to search for your name online, what, if anything would they see? In all likelihood, hiring you is a big investment to any company or organization. Especially in challenging economic times and an employer driven job market, companies are being more selective about their job applicants.
Take a few minuets and search for yourself online to determine what your digital footprint is. Do you share a name with someone that could create an opportunity or a problem with your online image?
Use your personal brand to let the employer know your strengths, why they should hire you, and that you are a worthy candidate to investment in. If you remember, the personal brand is your life and professional skills as they appear online. You want your personal brand to be accurate and truthful, but you also want to it to make you look great to an employer. Your brand should reflect your overall qualifications, education, and indicate your career goals.
See what shows up in a Google search and a Yahoo search. Having a LinkedIn profile and profiles on other professional social networking sites can help to create a positive digital footprint. Your profile should be professional and consistent. Keep your information consistent with similar career goals and career objectives in each profile. Avoid blending social media and your online professional image. It is important to keep your private life PRIVATE. That is a mistake many people make with personal branding which may cost them being selected for that next job or opportunity.