What does your LinkedIn profile say about you? In a recent conversation with a friend and colleague, Brian Farmer who is a business owner I’m thrilled to have interviewed him which will air in the coming weeks. Brian reminded me about an ongoing LinkedIn issue with people’s profiles which I need to share. Recognize this is directly from business owners, not a recruiter’s opinion, not a fellow employee’s suggestion, or anything like that.
This is raw, real feedback from business owners who actually hire people! Many businesses use LinkedIn to either directly recruit or find talent, or at the very least use LinkedIn to look at a candidate in more detail.
In either case, the resounding message and warning from business owners is this, “do not make any potential employer waste their time in seeing if you have the skills or qualifications about what you do”. In my conversation with Brian, and in his own words, and I quote, “I shouldn’t have to read your profile to figure who you are and what you do, Period”
Many LinkedIn profiles are way too general. Your position title should be specific enough for someone to get a reasonable insight into what you do. And LinkedIn provides a “Summary” box at the top, Use it. State in 2 or 3 sentences exactly what you do, what you offer and bring to any potential employer. Get specific! Don’t just say, for example you’re a Nurse. No, what kind of nurse, what is your work environment, clinics, hospitals, doctors office.
Remember this, most small and midsize companies have little to no time or budget to have a HR staff looking at potential candidates. With the level of competition and diverse skill sets out in the job market, you must clearly present your skills up front. Focus on what you “offer” a potential employer, what skills and qualifications you bring to the table.