Julie Keywell is an Entrepreneur and business owner who is passionate about creating online communities. Julie was an attorney for 5 years in employment discrimination and sexual harassment law. She holds a Juris Doctorate and a Bachelors in Psychology.
She left her practice in law to become an Internet entrepreneur, and initially worked with a team to grow an internet parenting community to over 3 million users and sold that business to Disney. Julie now has 2 businesses: burpies.com, a hand painted burp cloths for babies. And her most recent business, the Ultimate Love and Passion, a dating site and personal growth platform.
It was my decision to leave the law and go into internet entrepreneurism. Everyone in my family had gone to law school and my father was a Harvard trained attorney with hopes I would one day take over his practice. But I knew that after getting into practicing law that it was not for me.
So I decided to go into business in the internet just as it was beginning so it was a big step for me. People were just starting to do online advertising.
The reason this was so pivotal for me, was that I took a right turn from what everyone had expected for me and did what was truly my hearts calling, what resonated, what got me excited, what lit me up in the morning and kept me up until 2 the next morning. And the second was finding my true hearts calling which is Ultimate Love and Passion. The ability to connect people in love and continue to foster growth in the relationship arena. To take that step and do that away from what is now traditional internet career has been completely fulfilling.
My theme is, do what your heart is really calling for you and the universe will respond in both fulfillment and abundance.
Choosing Their Profession
I started my career in law as an employment discrimination and sexual harassment lawyer but it just didn’t resonate with me. I didn’t appreciate the litigious nature of everything, there was no compromise anywhere. So I began my career journey as an internet entrepreneur. We were doing online journals before blogging was even a word. It came to us naturally as far as what it takes to build a community.
If you have an idea, don’t wait, put it out there. How ultimate love and passion started is I was looking for my man. And I wanted, I believed in my heart that my man was going to be in the personal growth arena.
So I threw up a Facebook group, went to go work out and by the time I finished my workout, 6 people had joined; and by the end of the month we had 600 people join the community. I realized that there was not a market being served here. The key thing I learned in building communities is, it didn’t come off as I’m an expert creating a community around me. I was a member of the community, I’m a participant and I still am just as much as anyone else that was in that community. Much like Career Talk Pro… Ultimate Love & Passion is a platform to spotlighting the best of the best in the arena of relationships out there. We are all learning together and that really fosters a real sense of community.
Tony Robbins talks about innovation, constant innovation and that is the thing that drives me the most. There’s a constant brainstorm going on, what’s new, what’s different, how can I serve this community even more. When you create these ideas you need to have the technology to go behind it.
It’s about vetting software that still doesn’t meet your needs. Then it’s programming and customizing a platform that will meet your online business needs. I learn from everything and there are software failures so you need to be comfortable with learning from what doesn’t work.
Then you get into the marketing side of things and how do you engaging people. And we’ve been so grateful that it comes naturally because I’m a participant of the community as well as an administrator, and I think about what would resonate with me.
The analytics around everything, predicting and measuring human behavior is a challenge we all face in all of our career fields. Looking at what engages people and how to innovate. Being within a community so you can see what that community needs so you can respond to it. So as a community grows you need to create standards around it, because the bigger it gets, the more challenging it is to manage.
Career Success Tip
Do your research before you jump! Get an idea of what is happening in the area you want to go into. Is it a growth industry? Is it a passion of your but would be a fabulous hobby and not so much a career?
Don’t wait! There will never be a perfect time, you will never have enough money. None of that matters because being fulfilled in your career is so vitally important to your personal fulfillment. So JUMP, the abundance will come.